Marketing ROI is exactly what it sounds like. It is the return you get for your marketing investment. In the very simplest of terms, marketing is about driving sales. However,…
If you’re a business owner, you’ve probably heard people talk about marketing plans. Most business owners know they should have a marketing plan, but few understand what it is and…
Your website is beautiful, your social media accounts are active, and your blogging efforts are commendable. But does the content across these mediums address the pain points your visitors are…
You have spent a great deal of time and effort on creating your brand. Part of the creation process is identifying your target audience and building customer loyalty. But how much market…
Many small businesses invest, on average, between .5 percent and 5 percent of their revenues on advertising and marketing. Depending on your industry, that number can go as high as…
Strategic marketing and tactical marketing are like peanut butter and jelly or macaroni and cheese. They are very different and work on their own, but the magic doesn’t happen until…
Just a few months ago, we began to hear talk of a virus infecting people in faraway countries. Now, it has owned our headlines for months and ravaged much of…
These are uncertain times and what may have been status quo a few months ago is far from our new reality – for businesses as well as customers. Now is…
How to Talk to Customers: Talk Don’t Sell! Today’s consumers are bombarded with sales messaging. These messages appear on their phones, in the corners of their social media accounts, in…
Age and gender demographics are the default guide for marketing decisions. Companies and agencies alike have hailed age and gender as the holy grail of marketing for decades. Many companies…
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