Talk Don’t Sell! Today’s consumers are bombarded with sales messaging. These messages appear on their phones, in the corners of their social media accounts, in the podcasts they listen to, and in their email inbox. Many of these messages speak to the attributes of the...
Age and gender demographics are the default guide for marketing decisions. Companies and agencies alike have hailed age and gender as the holy grail of marketing for decades. Many companies accept this, regardless of the intelligence they now hold in their own...
Happy New Year! January brings ideas of fresh starts coupled with reflections of the year gone by. If you haven’t already taken a look at the successes and challenges of last year, now is the time! The four marketing goals we are going to discuss apply to all types of...
Customer loyalty is essential to long term sustainable growth. We don’t think anyone would disagree with this statement. What is customer loyalty and how do you build it? We believe customer loyalty is built on personal, not personalized, relationships with your...
Most business owners know their customers very well. In fact, many know what their customers purchase and why they purchase it. Some even know personal information such as a birthday, anniversary date, or favorite product. This data is the most important tool in your...
“Without data, you’re just another person with an opinion.” – W. Edwards Deming Measuring the success, or perhaps the failure of a marketing strategy is critical to knowing if the plan you have in place is actually working. It is not a matter of opinion. Measuring the...
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