Consider a Marketing Audit

Consider a Marketing Audit

What is a marketing audit? A marketing audit is a systematic review of a business’s marketing activities to determine what’s working and to ensure that the marketing plan aligns with the company’s goals. This detailed and methodical review of all aspects of the...
Why Does a Marketing Strategy Matter?

Why Does a Marketing Strategy Matter?

You have read all the business journals and have listened to numerous podcasts about marketing, social media, Google Ads, and keywords. You have set aside a marketing budget, yet you cannot define exactly what the strategy should look like. Your brain is swimming and...