“Without data, you’re just another person with an opinion.” – W. Edwards Deming Measuring the success, or perhaps the failure of a marketing strategy is critical to knowing if the plan you have in place is actually working. It is not a matter of opinion. Measuring the...
With the holiday season fast approaching, now is the time to evaluate your customer experience and align it with your in-store strategy. The idea of Customer Experience is really quite simple. It begins with the feeling and impression your customers have upon initial...
What is a marketing audit? A marketing audit is a systematic review of a business’s marketing activities to determine what’s working and to ensure that the marketing plan aligns with the company’s goals. This detailed and methodical review of all aspects of the...
You have read all the business journals and have listened to numerous podcasts about marketing, social media, Google Ads, and keywords. You have set aside a marketing budget, yet you cannot define exactly what the strategy should look like. Your brain is swimming and...
Wild… but true. A friend of mine recently had a customer experience that was so gloriously imperfect that it created a committed, engaged customer. Even before she had sampled the company’s product. It began as a pretty simple digital transaction. She placed an...
Recent Comments