Age and gender demographics are the default guide for marketing decisions. Companies and agencies alike have hailed age and gender as the holy grail of marketing for decades. Many companies…
Happy New Year! January brings ideas of fresh starts coupled with reflections of the year gone by. If you haven’t already taken a look at the successes and challenges of…
Customer loyalty is essential to long term sustainable growth. We don’t think anyone would disagree with this statement. What is customer loyalty and how do you build it? We believe…
Most business owners know their customers very well. In fact, many know what their customers purchase and why they purchase it. Some even know personal information such as a birthday, anniversary date, or favorite…
“Without data, you’re just another person with an opinion.” – W. Edwards Deming Measuring the success, or perhaps the failure of a marketing strategy is critical to knowing if the plan you have…
What is a marketing audit? A marketing audit is a systematic review of a business’s marketing activities to determine what’s working and to ensure that the marketing plan aligns with…
You have read all the business journals and have listened to numerous podcasts about marketing, social media, Google Ads, and keywords. You have set aside a marketing budget, yet you…
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