Blog

GET UP TO DATE

Brand personality is a set of traits and characteristics attributed to a brand name and

Knowing when to rebrand your business requires a thoughtful, strategic approach. Your brand is arguably

Building a New Retail and Ecommerce Brand Brand Development, Brand Strategy, Budget Management, CMO for Hire, Digital

Unifying a legacy company under a new brand Advertising, Brand Development, Brand Strategy, Budget Management, CMO for

If you own a business, you are probably on social media or considering it. Before

Marketing ROI is exactly what it sounds like. It is the return you get for

If you’re a business owner, you’ve probably heard people talk about marketing plans. Most business

Your website is beautiful, your social media accounts are active, and your blogging efforts are

You have spent a great deal of time and effort on creating your brand. Part of

Many small businesses invest, on average, between .5 percent and 5 percent of their revenues

Strategic marketing and tactical marketing are like peanut butter and jelly or macaroni and cheese.

Just a few months ago, we began to hear talk of a virus infecting people

These are uncertain times in this pandemic and what may have been status quo a

How to Talk to Customers: Talk Don’t Sell! Today’s consumers are bombarded with sales messaging.

Age and gender demographics are the default guide for marketing decisions. Companies and agencies alike

Happy New Year! January brings ideas of fresh starts coupled with reflections of the year

Customer loyalty is essential to long term sustainable growth. We don’t think anyone would disagree

Most business owners know their customers very well. In fact, many know what their customers purchase and why they

“Without data, you’re just another person with an opinion.” – W. Edwards Deming Measuring the success,

With the holiday season fast approaching, now is the time to evaluate your customer experience

What is a marketing audit? A marketing audit is a systematic review of a business’s

You have read all the business journals and have listened to numerous podcasts about marketing,