Our Thoughts

Marketing in today's world doesn't have to be complicated, time-consuming, or expensive. But it does need to deliver results. We share our thoughts on how to make it work better for you.

4 Marketing Goals For Every Business

Happy New Year! January brings ideas of fresh starts coupled with reflections of the year gone by. If you haven’t already taken a look at the successes and challenges of last year, now is the time! The four marketing goals we are going to discuss apply to all types of...

Let’s Get Personal

Customer loyalty is essential to long term sustainable growth. We don’t think anyone would disagree with this statement. What is customer loyalty and how do you build it? We believe customer loyalty is built on personal, not personalized, relationships with your...

Finding Value in Your Customer Data

Most business owners know their customers very well. In fact, many know what their customers purchase and why they purchase it. Some even know personal information such as a birthday, anniversary date, or favorite product. This data is the most important tool in your...

Measuring Marketing Strategies in 5 Steps

“Without data, you’re just another person with an opinion.” – W. Edwards Deming Measuring the success, or perhaps the failure of a marketing strategy is critical to knowing if the plan you have in place is actually working. It is not a matter of opinion. Measuring the...

Fine Tuning Your Customer Experience

With the holiday season fast approaching, now is the time to evaluate your customer experience and align it with your in-store strategy. The idea of Customer Experience is really quite simple. It begins with the feeling and impression your customers have upon initial...

Consider a Marketing Audit

What is a marketing audit? A marketing audit is a systematic review of a business’s marketing activities to determine what's working and to ensure that the marketing plan aligns with the company’s goals. This detailed and methodical review of all aspects of the...

Why Does a Marketing Strategy Matter?

You have read all the business journals and have listened to numerous podcasts about marketing, social media, Google Ads, and keywords. You have set aside a marketing budget, yet you cannot define exactly what the strategy should look like. Your brain is swimming and...

5 Benefits of Outsourced Marketing

Companies need strategic marketing plans to help them develop profitable relationships with their customers.  The challenge is that good strategy takes time and requires experience.  When companies don’t have or can’t afford the marketing experience they need, what...

Do you know if your marketing investment is generating the results you need?

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