“Without data, you’re just another person with an opinion.” – W. Edwards Deming Measuring the success, or perhaps the failure of a marketing strategy is critical to knowing if the plan you have in place is actually working. It is not a matter of opinion. Measuring the...
With the holiday season fast approaching, now is the time to evaluate your customer experience and align it with your in-store strategy. The idea of Customer Experience is really quite simple. It begins with the feeling and impression your customers have upon initial...
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