Your website is beautiful, your social media accounts are active, and your blogging efforts are commendable. But does the content across these mediums address the pain points your visitors are experiencing? A content gap analysis finds the disparity between the...
You have spent a great deal of time and effort on creating your brand. Part of the creation process is identifying your target audience and building customer loyalty. But how much market research did you perform during the process? Have you continued to research and...
Many small businesses invest, on average, between .5 percent and 5 percent of their revenues on advertising and marketing. Depending on your industry, that number can go as high as 20%. Experts say that a significant number of businesses invest their marketing dollars...
Strategic marketing and tactical marketing are like peanut butter and jelly or macaroni and cheese. They are very different and work on their own, but the magic doesn’t happen until they come together. Strategic marketing directs marketing tactics with the...
Just a few months ago, we began to hear talk of a virus infecting people in faraway countries. Now, it has owned our headlines for months and ravaged much of what we knew as normal. What does that mean for businesses trying to survive and re-open? What will your...
