What is Marketing ROI?

What is Marketing ROI?

Marketing ROI is exactly what it sounds like. It is the return you get for your marketing investment. In the very simplest of terms, marketing is about driving sales. However, the most successful marketers know that it is even more critical to drive profitability....
What is a Marketing Plan?

What is a Marketing Plan?

If you’re a business owner, you’ve probably heard people talk about marketing plans. Most business owners know they should have a marketing plan, but few understand what it is and how it will help them focus and achieve their goals. so, what is a Marketing Plan and...
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