Consider a Marketing Audit

Consider a Marketing Audit

What is a marketing audit? A marketing audit is a systematic review of a business’s marketing activities to determine what’s working and to ensure that the marketing plan aligns with the company’s goals. This detailed and methodical review of all aspects of the...
Why Does a Marketing Strategy Matter?

Why Does a Marketing Strategy Matter?

You have read all the business journals and have listened to numerous podcasts about marketing, social media, Google Ads, and keywords. You have set aside a marketing budget, yet you cannot define exactly what the strategy should look like. Your brain is swimming and...
5 Benefits of Outsourced Marketing

5 Benefits of Outsourced Marketing

Companies need strategic marketing plans to help them develop profitable relationships with their customers.  The challenge is that good strategy takes time and requires experience.  When companies don’t have or can’t afford the marketing experience they need, what...