Does your brand have personality?
Brand personality is a set of traits and characteristics attributed to a brand name and identifiable by your customers. When you think of popular brands such as Nike, Amazon, Apple,…
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When is the right time to rebrand?
Knowing when to rebrand your business requires a thoughtful, strategic approach. Your brand is arguably your company’s most valuable asset. It extends well beyond a name and website. It embodies…
How Market Research Improves Brands
How Market Research Improves Brands
You have spent a great deal of time and effort on creating your brand. Part of the creation process is identifying your target audience and building customer loyalty. But how much market…