Does your brand have personality?
Brand personality is a set of traits and characteristics attributed to a brand name and identifiable by your customers. When you think of popular brands such as Nike, Amazon, Apple,…
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When is the right time to rebrand?
Knowing when to rebrand your business requires a thoughtful, strategic approach. Your brand is arguably your company’s most valuable asset. It extends well beyond a name and website. It embodies…
The Plant Hatch
Building a New Retail and Ecommerce Brand Brand Development, Brand Strategy, Budget Management, CMO for Hire, Digital Marketing, Email Marketing, Graphic Design, Marketing Automation, Marketing Operations, Marketing Strategy, SEM/PPC, SEO, Website Challenge: The Plant Hatch is a houseplant, florist, and…
Mazzone Hospitality
Unifying a legacy company under a new brand Advertising, Brand Development, Brand Strategy, Budget Management, CMO for Hire, Content Marketing, Customer Experience, Digital Marketing, Email Marketing, Graphic Design, Marketing Audit, Marketing Automation, Marketing Operations, Marketing Strategy, Marketing Training, SEM/PPC, SEO, Social Media, Websites Problem:…
9 Ways to Improve Social Media Marketing
If you own a business, you are probably on social media or considering it. Before you create a TikTok account for your manufacturing business, let’s consider these tips to ensure…
What is Marketing ROI?
Marketing ROI is exactly what it sounds like. It is the return you get for your marketing investment. In the very simplest of terms, marketing is about driving sales. However,…
Marketing Plan
What is a Marketing Plan?
If you’re a business owner, you’ve probably heard people talk about marketing plans. Most business owners know they should have a marketing plan, but few understand what it is and…
content gap analysis
What is a content gap analysis?
Your website is beautiful, your social media accounts are active, and your blogging efforts are commendable. But does the content across these mediums address the pain points your visitors are…
How Market Research Improves Brands
How Market Research Improves Brands
You have spent a great deal of time and effort on creating your brand. Part of the creation process is identifying your target audience and building customer loyalty. But how much market…
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Why should you do content marketing?
Many small businesses invest, on average, between .5 percent and 5 percent of their revenues on advertising and marketing. Depending on your industry, that number can go as high as…