What is Marketing ROI?

What is Marketing ROI?

Marketing ROI is exactly what it sounds like. It is the return you get for your marketing investment. In the very simplest of terms, marketing is about driving sales. However, the most successful marketers know that it is even more critical to drive profitability....
Marketing During a Pandemic

Marketing During a Pandemic

These are uncertain times and what may have been status quo a few months ago is far from our new reality – for businesses as well as customers. Now is the time to assess and changes your marketing strategy. Your business is not normal right now. However, businesses...
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