Age and gender demographics are the default guide for marketing decisions. Companies and agencies alike have hailed age and gender as the holy grail of marketing for decades. Many companies accept this, regardless of the intelligence they now hold in their own...
Happy New Year! January brings ideas of fresh starts coupled with reflections of the year gone by. If you haven’t already taken a look at the successes and challenges of last year, now is the time! The four marketing goals we are going to discuss apply to all types of...
“Without data, you’re just another person with an opinion.” – W. Edwards Deming Measuring the success, or perhaps the failure of a marketing strategy is critical to knowing if the plan you have in place is actually working. It is not a matter of opinion. Measuring the...
What is a marketing audit? A marketing audit is a systematic review of a business’s marketing activities to determine what’s working and to ensure that the marketing plan aligns with the company’s goals. This detailed and methodical review of all aspects of the...
Companies need strategic marketing plans to help them develop profitable relationships with their customers. The challenge is that good strategy takes time and requires experience. When companies don’t have or can’t afford the marketing experience they need, what...
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