Marketing ROI is exactly what it sounds like. It is the return you get for your marketing investment. In the very simplest of terms, marketing is about driving sales. However,…

If you’re a business owner, you’ve probably heard people talk about marketing plans. Most business owners know they should have a marketing plan, but few understand what it is and…

Strategic marketing and tactical marketing are like peanut butter and jelly or macaroni and cheese. They are very different and work on their own, but the magic doesn’t happen until…

Just a few months ago, we began to hear talk of a virus infecting people in faraway countries. Now, it has owned our headlines for months and ravaged much of…

These are uncertain times in this pandemic and what may have been status quo a few months ago is far from our new reality – for businesses as well as…

Age and gender demographics are the default guide for marketing decisions. Companies and agencies alike have hailed age and gender as the holy grail of marketing for decades. Many companies…

Happy New Year! January brings ideas of fresh starts coupled with reflections of the year gone by. If you haven’t already taken a look at the successes and challenges of…

Most business owners know their customers very well. In fact, many know what their customers purchase and why they purchase it. Some even know personal information such as a birthday, anniversary date, or favorite…