Many small businesses invest, on average, between .5 percent and 5 percent of their revenues on advertising and marketing. Depending on your industry, that number can go as high as 20%. Experts say that a significant number of businesses invest their marketing dollars...
Strategic marketing and tactical marketing are like peanut butter and jelly or macaroni and cheese. They are very different and work on their own, but the magic doesn’t happen until they come together. Strategic marketing directs marketing tactics with the...
Just a few months ago, we began to hear talk of a virus infecting people in faraway countries. Now, it has owned our headlines for months and ravaged much of what we knew as normal. What does that mean for businesses trying to survive and re-open? What will your...
These are uncertain times and what may have been status quo a few months ago is far from our new reality – for businesses as well as customers. Now is the time to assess and changes your marketing strategy. Your business is not normal right now. However, businesses...
How to Talk to Customers: Talk Don’t Sell! Today’s consumers are bombarded with sales messaging. These messages appear on their phones, in the corners of their social media accounts, in the podcasts they listen to, and in their email inbox. Many of these messages...
Age and gender demographics are the default guide for marketing decisions. Companies and agencies alike have hailed age and gender as the holy grail of marketing for decades. Many companies accept this, regardless of the intelligence they now hold in their own...
