Pearl Grant Richmans faces the same challenges of many retailers – declining customers and revenues. They needed to find ways to attract new customers. While they had strong loyalty from existing customers, they also needed to increase profitability. We created a customized, strategic marketing plan for them. Then, we built a new website to better highlight their wide range of items. We revised their advertising with new creatives and the addition of digital marketing. And we implemented new events.
The marketing results speak for themselves. Pearl Grant Richmans spent the same amount as in previous years and had the most successful holiday shopping season in more than 10 years.
For the past two years, Cox Marketing Solutions, LLC has provided us with outstanding service. They built a new web site and took over our advertising program. They have also given us excellent guidance for our social media. Under Rita’s tutelage, we have had a history of steadily increased business success.Barry Richman
To Life!, celebrated their 20th anniversary in 2019. They needed a new website to highlight the organization’s success. A new fundraising strategy was also needed in order to increase donations during this important year.
We developed the Celebrate 20 brand and incorporated it into all their collateral. We also developed a new, more engaging website. The final marketing results are still coming in, but the initial fundraising campaign generated more than $200,000 in new donations.
“To Life! faced the daunting task of redoing our website in 2018. Rita led the team in developing a fresh site that better represents To Life! and better serves our constituents. She has a wonderful way of communicating with our staff and articulating the key elements. The entire process flowed more smoothly than expected and the results were terrific.”Eileen Bird
I highly recommend Rita Cox and Cox Marketing Solutions. I hired Rita to assist with the development of the Albany Symphony’s marketing plan for the 2019 American Music Festival Sing Out! New York. She brought to the table the experience and critical perspective needed to create a strategic marketing plan that yielded positive results with limited resources. Most importantly, Rita and her team were results-driven. Rita synchronized digital media strategies with direct mail, traditional media buys, and our PR efforts to maximize frequency and ROI. As a data-driven non-profit, Cox Marketing Solutions was responsive to our need for performance data and metrics. The added value that she brought to the project far exceeded our initial investment.Justin Cook
Rita has played a pivotal role in developing our signature fundraising event over the past several years. She brought a broader perspective that helped us better convey the exciting elements of the event. Additionally, she integrated mission messaging that had been missing. The results have spoken for themselves. We sell out quicker, we raise more money, and we are creating donors and supporters instead of attendees.Jeff Yule