Pearl Grant Richmans faces the same challenges of many retailers – declining customers and revenues. They needed to find ways to attract new customers. While they had strong loyalty from existing customers, they also needed to increase profitability. We created a customized, strategic marketing plan for them. Then, we built a new website to better highlight their wide range of items. We revised their advertising with new creatives and the addition of digital marketing. And we implemented new events.
The marketing results speak for themselves. Pearl Grant Richmans spent the same amount as in previous years and had the most successful holiday shopping season in more than 10 years.
To Life!, celebrated their 20th anniversary in 2019. They needed a new website to highlight the organization’s success. A new fundraising strategy was also needed in order to increase donations during this important year.
We developed the Celebrate 20 brand and incorporated it into all their collateral. We also developed a new, more engaging website. The final marketing results are still coming in, but the initial fundraising campaign generated more than $200,000 in new donations.
To Life! faced the daunting task of redoing our website in 2018. Rita led the team in developing a fresh site that better represents To Life! and better serves our constituents. She has a wonderful way of communicating with our staff and articulating the key elements. The entire process flowed more smoothly than expected and the results were terrific.”Eileen Bird