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Experience Excellence
A marketing professional who sees the big picture
Regardless of a company’s size, owners and CEOs need a marketing professional who can do many things, be a strong leader and voice for their company, and drive ROI through the various marketing channels their brand is seen in. They need someone who can do all these things without losing sight of the big picture.
I love the challenge of finding the perfect marketing strategies to work in every unique situation. It’s my passion.
Experience Matters
Leading marketing teams for three decades
I’ve been leading marketing teams for three decades – these experiences have resulted in a comprehensive, holistic approach to marketing that has worked for all types of organizations, large and small. From my foundation in the music industry to recent work as a SCORE Mentor for start-up businesses, my approach has turned challenges into success in many different organizations across multiple industries.
What is my industry?
Marketing
My marketing strategies led to the growth of Saratoga Casino Hotel as it progressed from its opening in 2004 through multiple expansions culminating in a $200 million company thirteen years later.
I’ve driven increased revenues for hospitality clients, integrated marketing automation and account-based marketing strategies for manufacturing clients, unified digital marketing across multiple B2B and B2C channels, and re-branded numerous companies needing a refresh. The list goes on.
Are you looking for an industry expert who understands marketing or a marketing expert who understands your industry?
The common thread?
My clients know that their marketing isn’t working – or they’ve never paid any attention to it. When you’re ready to make your marketing work for you, let me know.
The common thread?
My clients know that their marketing isn’t working – or they’ve never paid any attention to it. When you’re ready to make your marketing work for you, let me know.
Testimonials
Curious about what people say about us & our services?
"Rita is a creative and energetic business leader with amazing marketing insights and a powerful can-do attitude. Her management style is inspiring and she is highly respected by those who work for her. She is grace under pressure and works to keep everyone focused on what can be done. She is someone I would highly recommend and love to work with on a consistent basis."
Denise DesmondDesmond Media & Marketing 
"Rita is the premier marketing professional in the Capital Region, and nobody has a better understanding of the intersection of media, local issues, and successful strategies to promote her cause or issue. She is a consummate professional, an experienced marketer, a great member of the team, and unflappable even under extreme pressure."
Morgan HookSKDKnickerbocker
"She asks the right questions. That is why she's the best in the business."
Danielle DavisCapital Region Chamber
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