Strategic Marketing vs. Tactical Marketing: What’s the difference?
Strategic marketing and tactical marketing are like peanut butter and jelly or macaroni and cheese. They are very different and work on their own, but the magic doesn’t happen until…
Strategic marketing and tactical marketing are like peanut butter and jelly or macaroni and cheese. They are very different and work on their own, but the magic doesn’t happen until…
Just a few months ago, we began to hear talk of a virus infecting people in faraway countries. Now, it has owned our headlines for months and ravaged much of…
These are uncertain times in this pandemic and what may have been status quo a few months ago is far from our new reality – for businesses as well as…
How to Talk to Customers: Talk Don’t Sell! Today’s consumers are bombarded with sales messaging. These messages appear on their phones, in the corners of their social media accounts, in…
Age and gender demographics are the default guide for marketing decisions. Companies and agencies alike have hailed age and gender as the holy grail of marketing for decades. Many companies…
Happy New Year! January brings ideas of fresh starts coupled with reflections of the year gone by. If you haven’t already taken a look at the successes and challenges of…
Customer loyalty is essential to long term sustainable growth. We don’t think anyone would disagree with this statement. What is customer loyalty and how do you build it? We believe…
Most business owners know their customers very well. In fact, many know what their customers purchase and why they purchase it. Some even know personal information such as a birthday, anniversary date, or favorite…
“Without data, you’re just another person with an opinion.” – W. Edwards Deming Measuring the success, or perhaps the failure of a marketing strategy is critical to knowing if the plan you have…
With the holiday season fast approaching, now is the time to evaluate your customer experience and align it with your in-store strategy. The idea of Customer Experience is really quite simple. It…