Why Does a Marketing Strategy Matter?

About Rita Cox

At Cox Marketing Solutions, we love the challenge of finding the perfect marketing strategies to work for every client. It’s our passion.

Enjoy reading our blog posts and learning more about best practices for successful marketing solutions.

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You have read all the business journals and have listened to numerous podcasts about marketing, social media, Google Ads, and keywords. You have set aside a marketing budget, yet you cannot define exactly what the strategy should look like. Your brain is swimming and you need some help.

First, let’s talk.

What is your environment like? Who are your customers? Who are your competitors?

We like to spend time understanding your business, your revenue growth objectives, and your marketing goals.  There are more options than ever before to market your business to the customers who matter most to your bottom line.  A strategy will help you determine where to start.

Now, let’s focus on a goal.

A clearly defined goal is vital to success.  What is the number one outcome you wish to gain from a marketing initiative?

  • New business?
  • New customers?
  • Retention of your current customer base?
  • Increased sales and profitability?
  • Create a competitive advantage?
  • Grow the business with the intent to sell?

Great ideas!  How do we get there?  We create a marketing strategy.  A marketing strategy that is tailored to help you meet your goals.  Once a goal, or two, are selected, the time comes for the heavy lifting of creating the plan that works for you and your goals.  We can do that!

Why your marketing strategy matters.

Many small business owners ask us, “Why do we need a plan?”

In today’s world of short attention spans and multi-tasking, your marketing plan needs to work harder to capture your customer’s attention than ever before.  After all, it’s a sizeable investment in your long-term growth and it needs to deliver results.  Cox Marketing Solutions treats it that way and works to best spend your marketing dollars.

We want to clearly convey your message and make it easy for your customers and prospects to say, YES!

What is a marketing strategy?

We have developed a customized marketing solution to manage your goals and work within your budget in order to achieve a well-executed plan and ultimately, success.

We layout a roadmap of efficient tactics and strategies to target the most valuable customers.  Our marketing strategy and plan considers every opportunity a chance to make an impact with customers, building loyal and profitable customer relationships.

Measure, Measure, and Measure again!

Success is measured by what the strategy did or did not do for you.  Once the results are reviewed and discussed, then we determine how to proceed – together.  Oftentimes, it is an enlightening learning experience and we find that our clients gain brand new insight into their business.

Goals can be amended, and the strategy can be redefined.  We love the challenge of finding the perfect marketing strategies to work in every unique situation.  It’s our passion.

Let’s talk about how we can help you achieve your goals.  Let’s get started!

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