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Fractional CMO
experience excellence
Identifying the right solutions for your company
Sometimes you just need someone to pull it all together and make sense of the complicated marketing options available. Identifying the right solutions for your company, with the know-how to get them produced and delivered, is exactly what we do. Getting it done within your budget? Not a problem. We know how to create the best options for your goals and to beat your challenges.
A Fractional CMO who has done the job... successfully
You probably wouldn’t hire a CEO or CFO who hasn’t done the job anywhere else. Why do the same with a CMO?
You don’t have to. We’ve done it and can do it for you.
Marketing on your terms
You may not need a full-service advertising agency and you may not have an experienced in-house CMO, Marketing Director, or Strategist – they just aren’t affordable. But you need help.
- Rebuilding a successful marketing team, changing company culture, and delivering a new brand for a large hospitality company
- Generating new leads and sales for niche manufacturing companies - with lead generation tools, SEO, trade shows, and marketing automation
- Driving multiple best-ever sales years for a legacy retailer - utilizing digital marketing, ecommerce, advertising strategy, and website development
- From pre-opening construction to revenues of more than $200 million in 13 years at Saratoga Casino Hotel
Experience Matters
That’s where a Fractional CMO comes in.
We are that someone with the experience of a Chief Marketing Officer and the resources of a full-service advertising agency. Someone who will understand if your marketing investment is working, adjust it if it is not, and know how to make it do more.
Our Fractional CMO services allow you to tap into 30 years of experience with building and leading dynamic, results-driven marketing teams across a wide range of organizations, from a 25-person start-up team and 400+ member volunteer network, to small local retailers and non-profits.
Marketing Training
Mentoring is at our core, and we’ve been doing it for years. We’ve trained people who are now VP’s of Sales, VP’s of Marketing, Marketing Directors, Sales Directors, and Marketing Managers at companies of all sizes.
EXPERIENCE EXCELLENCE
Fractional CMO Services
Testimonials
Curious about what people say about us?
"Cox Marketing Solutions is a breath of fresh air. Not only did they take the time to understand my business the execution of their proposed strategies is efficient and timely. They truly are an extension of our internal team. I don't know what we'd do without them."
Melissa Conpropst WeldComputer 
"I highly recommend Rita Cox and Cox Marketing Solutions. She brought to the table the experience and critical perspective needed to create a strategic marketing
plan that yielded positive results with limited resources. Most importantly, Rita and her team were results-driven. Rita synchronized digital media strategies with direct mail, traditional media buys, and our PR efforts to maximize frequency and ROI. As a data-driven nonprofit, Cox Marketing Solutions was responsive to our need for performance data and metrics. The added value that she brought to the project far exceeded our initial investment."
Justin CookAlbany Symphony
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Fractional CMO FAQs
Do startup businesses need a CMO?
A chief marketing officer (CMO) is an essential role within any startup business. The right CMO can build out your marketing team, improve your company’s brand awareness, and drive sales.
What Is a Fractional CMO?
A CMO is responsible for building a company’s marketing strategy. This usually involves managing social media, marketing campaigns, branding, and other online and print media information. A Fractional CMO typically works on a contract basis and serves as a company’s marketing leadership. The Fractional CMO will come in and develop a strategic marketing plan to advance your company’s message, goals, and brand awareness.
Why Hire a Fractional CMO for Your Business?
As your business grows, you’ll need strong marketing leadership for strategic growth. However, you might not be able to afford a full-time CMO.
A chief marketing officer is responsible for the company’s strategic growth plan and for the support of that growth roadmap through the marketing engine. They’re also charged with building that engine with the appropriate resources and tactics, overseeing the execution, and scaling the business for growth.
Outsourcing a CMO position can benefit your business by filling any marketing expertise gaps in your company. An outside CMO or “Fractional CMO” will bring a fresh perspective to your business strategy to help you grow, manage your marketing strategy, invigorate your leadership team and encourage innovation at all levels of your business.
Stop wasting your valuable money and time trying to make sense of today’s complicated marketing options.