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Marketing Automation
Marketing automation uses software to automate highly targeted sales or marketing messages to provide a more personalized experience for customers.
What does that mean?
It means that you are enabled to send personalized messages to each customer based upon their activities, purchases, past interests, or birthdays. (Yes, one of the biggest yet most underutilized marketing tactics is to tell your customers Happy Birthday on their birthday.)
For example, wouldn’t it be great if someone on your team had the time to:
- Send a customer a note when they are getting close to using their last purchase and it is time to reorder
- Send more detailed information and the opportunity to schedule a meeting to discuss an item they viewed on your website
- Send a campaign to customers who clicked on your last blog post
- Send a birthday message to your customers with a special offer during their birthday month
- Invite your customers to schedule an appointment with you at a tradeshow – and remind them multiple times prior to the event
- Send text messages to customers when they are close to achieving a reward in your loyalty program
The list of things that can be done with marketing automation is enough to get our marketing geek brains going at warp speed!
Why is this important?
You may have lots of ideas about marketing activities you would like to be able to do but there is never enough time or money to make them happen. Marketing automation makes many of these things much faster and much easier! And – it allows you to do them in a way that is personalized to your customer.
Whether your business is in a niche area of manufacturing, a brand-new retail store, or a one-person consulting company, there are numerous options. Some basic software is free, and some is an investment. Regardless of your needs and budget, it can be done.
Why is this important to your customers?
Your business isn’t the only thing that benefits from Marketing Automation. Your customers do as well.
- More relevant content – Customers don’t have the time to weed through things they aren’t interested in. Marketing automation allows you to send what they want and when they want to see it – without cluttering their inbox with things they don’t care about.
- Better and faster answers – When you understand your customer’s history, you can automate responses based on previous purchases or actions.
- Improved customer experiences – With the data many systems collect and store, you can deliver personalized experiences like pre-filled forms, targeted emails, and customer service that feels like talking to a neighbor.
Cox Marketing Solutions understands Marketing Automation. We’ve even helped build systems. In fact, it’s one of our favorite things to work on! The sky is the limit when you’re able to combine the software with data and analytics at the same time and in real-time.
We’ve used it to
- Build demand around the opening of a new retail store
- Drive increased customer loyalty and revenues at large entertainment complexes
- Generate leads for manufacturing companies
- Increase donation revenue and event participation in non-profits
- Boost sales with e-commerce websites
Not sure if it might work for you?
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At Cox Marketing Solutions, we love the challenge of finding the perfect marketing strategies for every client. It’s our passion.
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