Strategic Marketing Planning

In today’s world of short attention spans and multi-tasking, marketing plans need to work harder than ever before.  After all, it’s a sizeable investment in a company’s long term growth and it needs to deliver results.  Cox Marketing Solutions treats it that way.

We deliver customized marketing plans that efficiently leverage customer relationships and accelerate profitability with two simple goals:

  1. Increase the loyalty and profitability of existing customers.
  2. Develop profitable relationships with new customers.

The goals are simple, but the wide variety of inter-related tactics used to achieve them can be complex.  Cox Marketing Solutions utilizes a blend of tactics that are scaled to each situation, creating plans customized to the budget and time resources available.

 

Marketing Audit
The Cox Marketing Solutions Marketing Audit looks under the hood to determine if your plan is aligned with your growth goals and whether or not it’s delivering on your investment. 
Customer Research
Cox Marketing Solutions delivers research that uncovers what your customers think about you and how it compares to what you need them to think in order to reach your goals. 
Market Research
Market research from Cox Marketing Solutions finds the opportunities to set you apart from your competition and where your customers can be found. 
Brand Development
Cox Marketing Solutions brands start with your customers and how to clearly speak to them. Then we develop the brand they’ll understand, no translator required.
Customer Acquisition Strategies
When you know how to talk to your existing customers, you know how to talk to the ones you don’t know… yet. Cox Marketing Solutions speaks their language to deliver the message that makes a difference.  
Customer Loyalty Strategies
There’s lots of talk about customer loyalty. Cox Marketing Solutions is passionate about it and goes beyond talk to real results that leverage profits by encouraging customers to spend more, visit more, and become your ambassadors. Direct mail, customer segmentation strategies, database development, digital marketing, e-marketing, loyalty program development, promotions, customer service enhancement training – we do it and we’re great at it.
Targeted Advertising Plans
Cox Marketing Solutions advertising plans are different because we know how to speak to your customers and where to speak to them. We don’t waste your marketing investment talking to the wrong customers.  
Digital Strategies
Your customers are digital and so are the customers you haven’t met… yet. Cox Marketing Solutions takes your message directly to them and builds digital relationships that turn them into your very own digital army.  

Ready to talk to us?