Media Planning & Buying

Buying the right ad… at the right time… in the right place… is an art form.

The media options available are almost limitless. Everything from cable tv ads to bus shelters to search engine marketing (SEM) and social media ads. Determining the right mix for each business is one of the most important steps in a successful marketing campaign.

Getting it right requires someone with years of experience and relationships built on trust to create the media strategy that will drive results. They know where to find the best opportunities to reach the right audience. They know where to find the greatest value. They know what media options have the right mix of services and options.

Cox Marketing Solutions has the experience and relationships to make your media buy cut through the clutter and deliver meaningful messages to the potential customers who matter to your bottom line.

Traditional Media

Traditional media isn’t dead! The options have actually grown! The trick is to understand exactly what YOUR potential customers are listening to, watching, or reading.

The mix that delivers results is different in every situation, based on your specific customers.  We know how to put together a plan that reaches your potential customers at the right time… and in the right place.

Traditional Media Tactics
  • Television
  • Radio
  • Print
  • Billboards
  • Mass transit
  • Movie theatres
  • and more!
Digital Media

Digital media has grown to include many new and exciting tactics for reaching your target customer. The possibilities for reaching your specific customers is astounding! Options and capabilities are increasing and changing so quickly that it’s difficult to keep up.

SEM, retargeting, digital display, ad words, Google search, paid social, mobile impressions, streaming radio and television, dynamic content, the list goes on and on. Where do you start? It seems like everyone has the answer, but who do you trust?

You need someone with experience to sort through the options and create a strategy that uses multiple tactics. It’s not one-size-fits-all. We spend the time to understand the options and stay up to date with the technology so that we can put your message where it will drive the greatest return on your marketing investment.

 

Digital Media Tactics
  • Search Engine Marketing (SEM)
  • Retargeting
  • Geofencing
  • Digital display
  • Ad words or Google search
  • Paid social
  • Streaming radio
  • Streaming video
  • and many more!

Interested in having an expert lead your marketing efforts?

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