NEVER underestimate the importance of profitable customer loyalty.
Lots of people talk about customer loyalty. Cox Marketing Solutions is passionate about it. We go beyond the theory and enact real results that leverage profits by encouraging customers to spend more, visit more, and become your ambassadors. The greatest ad campaign in the world only works if you know how to turn customer visits into customer loyalty. We do.
Depending on which study you believe, and what industry you’re in, acquiring a new customer is anywhere from 5 to 25 times more expensive than retaining an existing one (Harvard Business Review). It’s logical. As customers, we visit businesses we’re loyal to much more often than those we don’t know. If you aren’t doing everything you can to increase the loyalty of your customers, you aren’t realizing your full potential.
After 30 years of experience creating profitable and long-lasting customer relationships, Cox Marketing Solutions knows how to deliver results. From the smallest to the largest, the steps are the same and the goal doesn’t change–improve customer loyalty by improving each and every interaction with the customer.
The Loyalty Audit sounds serious because it is. Cox Marketing Solutions talks to your customers and studies their behavior to determine how loyal they are and then we translate the results into areas for improvement and opportunity.
There are lots of ways to communicate with customers and increase customer loyalty and engagement. Cox Marketing Solutions delivers the plan that works for your customers. One that will resonate with them and result in accelerated profitability for you. We’re experts in finding ways to deliver the right message, at the right time, in the right place, to the right customer.
Customer Loyalty Tactics
A targeted and true customer loyalty strategy contains a variety of tactics that are different for almost every company. Cox Marketing Solutions delivers and executes a tailored strategy that utilizes a mix of tactics, including:
– Database Marketing
– Digital marketing
– Direct mail
– Loyalty Programs
– Referral Programs
– Social Media
Don’t let your customer loyalty get tripped up with bad customer service. The simple things matter because customer service is the face-to-face, one-on-one relationship your customer remembers long after they saw the ad or read the newsletter. We deliver realistic plans to improve your customer service levels. Once determined and created, we provide the training and execution to make the plans work.