Brand Development

Your brand is more than your logo.

It is the first impression a potential customer has of your business – website, social media, email, ad, employee uniform, sign – whatever they see when they are considering you. Your brand is the whole package, including customer service, price, quality, culture, and tone of voice.

It is the intangible feel people have when they think about you. It is the promise you make to your customer.

We develop brands that connect with customers and help to build the long-term relationships that every business needs.

Brand Research

What is brand research? It is talking to your customers as well as your employees to understand what they think of when they think of you. What are their perceptions of your brand? It is doing the deep dive into analytics to determine who your customers are, what they want from you, what behaviors do they have in common, why they choose you, and more. We don’t just get to know you and your business, we get inside to truly understand your business.

Brand Strategy

Brand strategy is a long-term plan for the development of a successful brand. A well-defined and executed brand strategy affects all areas of your business and is directly connected with the customer needs and emotions as well as the competitive environment.

Our brand strategies are based in our research. They align with your goals and connect with your customers by including all aspects of your business. Once every employee, every voicemail, every social media post, and every customer interaction is consistent, you’re on your way to strong brand identity

Brand Design

Brand design reflects how your brand looks and feels. This means colors, language, font, imagery, logo, and more. It entails the design of every moment and experience people have with your brand. Every moment and experience between your business and a potential customer is an opportunity to build brand awareness.

We design brands that drive engagement and relationships at every opportunity while staying firmly focused on your goals and how your brand will help you achieve them.

Brand Implementation

Rolling out a new brand is exciting! It’s also a detailed process that includes every area of your business. Every piece of paper, voicemail recording, social media account, and logoed item needs to reflect the new brand.

The most important element of a strong brand is consistency. We’ve done it many times and know the level of detail required to make it happen. After all, getting it right from the beginning is the best way to build your brand promise with existing as well as potential customers from Day 1.

Interested in having an expert lead your marketing efforts?

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