It means that you are enabled to send personalized messages to each customer based upon their activities, purchases, past interests, or birthdays. (Yes, one of the biggest yet most underutilized marketing tactics is to tell your customers Happy Birthday on their birthday.)
You may have lots of ideas about marketing activities you would like to be able to do but there is never enough time or money to make them happen. Marketing automation makes many of these things much faster and much easier! And – it allows you to do them in a way that is personalized to your customer.
Whether your business is in a niche area of manufacturing, a brand-new retail store, or a one-person consulting company, there are numerous options. Some basic software is free, and some is an investment. Regardless of your needs and budget, it can be done.
Your business isn’t the only thing that benefits from Marketing Automation. Your customers do as well.
Cox Marketing Solutions understands Marketing Automation. We’ve even helped build systems. In fact, it’s one of our favorite things to work on! The sky is the limit when you’re able to combine the software with data and analytics at the same time and in real-time.
Not sure if it might work for you?
At Cox Marketing Solutions, we love the challenge of finding the perfect marketing strategies for every client. It’s our passion.
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You may need us and you may not. Are you curious? We are!