No matter how much money, time, and effort you spend on marketing, everything you’ve done will be wasted if the customer experience doesn’t match what the marketing promises.
Just think about that for a minute.
Customer experience is a term thrown around a lot lately, but did you realize that’s how important it is to you and your business? The good news is that it’s simple to define; the bad news is that it can be hard to execute well. Quite simply, customer experience is everything your customer feels, sees, hears, smells, and touches while interacting with your business. Even the things you can’t control play a role, making it much more important to perfect the things you can control.
With the ease and availability of online shopping, consumers can research you and your business before engaging with you or stepping foot into your brick-and-mortar establishment. Your website, social media accounts, and Google My Business page are quite likely the first touch your customers will experience with your business. When you look at those things, what do you see? Do they match the experience when a customer talks to a salesperson or walks through your door? If not, you have a customer experience problem that needs to be addressed quickly.
We understand customer experience and how to make sure that your business is providing the experience you promise.
Businesses can no longer afford to ignore the value customer experience plays in the growth of their business.
Good customer experiences generate revenue; bad experiences can be devastating. Yet it is surprising that so few business owners value the experience. They focus on marketing and advertising without taking into account the impact of the customer experience.
How do we find the holes in your customer experience?
We research. We look at every opportunity your customer has experienced interacting with your business and then compare them. Every little detail matters.
When we are done, we’ll give you all the details – good and bad. We’ll also give you a plan for how to make it better – and follow up to ensure you’re staying on course.
If you're as excited about the idea of this as we are about doing it - what's stopping you?
At Cox Marketing Solutions, we love the challenge of finding the perfect marketing strategies for every client. It’s our passion.
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You may need us and you may not. Are you curious? We are!