With the holiday season fast approaching, now is the time to evaluate your customer experience and align it with your in-store strategy. The idea of Customer Experience is really quite simple. It begins with the feeling and impression your customers have upon initial...
Wild… but true. A friend of mine recently had a customer experience that was so gloriously imperfect that it created a committed, engaged customer. Even before she had sampled the company’s product. It began as a pretty simple digital transaction. She placed an...
Recently I hired a small local contractor for a little job that needed to be done quickly. I found a new contractor through an online referral source and was pleasantly surprised at how quickly they re-arranged their schedule to help me. They did a wonderful job and...
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