Wild… but true. A friend of mine recently had a customer experience that was so gloriously imperfect that it created a committed, engaged customer. Even before she had sampled the company’s product. It began as a pretty simple digital transaction. She placed an...
Recently I hired a small local contractor for a little job that needed to be done quickly. I found a new contractor through an online referral source and was pleasantly surprised at how quickly they re-arranged their schedule to help me. They did a wonderful job and...
Customer experience is a term thrown around a lot lately, but what does it mean to you and your business? The good news is that it’s simple to define, the bad news is that it can be hard to execute really well. Quite simply, customer experience is everything...
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