You have spent a great deal of time and effort on creating your brand. Part of the creation process is identifying your target audience and building customer loyalty. But how much market research did you perform during the process? Have you continued to research and...
How to Talk to Customers: Talk Don’t Sell! Today’s consumers are bombarded with sales messaging. These messages appear on their phones, in the corners of their social media accounts, in the podcasts they listen to, and in their email inbox. Many of these messages...
With the holiday season fast approaching, now is the time to evaluate your customer experience and align it with your in-store strategy. The idea of Customer Experience is really quite simple. It begins with the feeling and impression your customers have upon initial...
Wild… but true. A friend of mine recently had a customer experience that was so gloriously perfect that it created a committed, engaged customer. Even before she had sampled the company’s product. It began as a pretty simple digital transaction. She placed an order...
Recently I hired a small local contractor for a little job that needed to be done quickly. I found a new contractor through an online referral source and was pleasantly surprised at how quickly they re-arranged their schedule to help me. They did a wonderful job and...
Customer experience is a term thrown around a lot lately, but what does it mean to you and your business? The good news is that it’s simple to define, the bad news is that it can be hard to execute really well. Quite simply, customer experience is everything...
