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Brand Strategy
This is the place where our not-so-inner marketing geek status really gets excited!
Why?
Let’s start with what it is. Brand strategy is a long-term plan for the development of a successful brand. It affects all areas of a business and is directly connected with customer needs and emotions, employees, and the competitive environment.
Our brand strategies are discovered through research. We guarantee we’ll find things you don’t know – things that could be very important to the future success of your company.
Our research focuses on these four areas:
You
What are your long-term goals? What relationship do you want your business to have with its employees and customers?
Your employees
What do they think of your business? What do they know about your customers?
Your customers
What do they think of your business? Where do they go when they don’t buy from you?
Your competitive environment
Who are your competitors? How are they different from you? What separates your business from them?
- 1. You – What are your long-term goals? What relationship do you want your business to have with its employees and customers?
- 2. Your employees – What do they think of your business? What do they know about your customers?
- 3. Your customers – What do they think of your business? Where do they go when they don’t buy from you?
- 4. Your competitive environment – Who are your competitors? How are they different from you? What separates your business from them?
By the time this work is done, we're excited! You could even say that we're in our happy place.
Why?
We have tons of great information and now we get to find your brand – what it is, what it means, its place in the market, and so much more!
The challenge is how to take what we’ve learned and align it to your business goals in a way that your employees and customers will believe – while also differentiating you from your competitors.
What does your brand strategy look like when it’s done?
It’s your brand blueprint. You’ll learn…
- What your employees and customers love about you
- What your employees and customers think you need to do better – with ideas on how to do it
- Where there are opportunities to differentiate yourself from your competitors
- Where opportunities exist to engage new customers
- How these factors tie together and deliver improved customer retention
- How to create an opportune environment and reduce employee turnover
… and we’ll show you what to do!
If you're as excited about the idea of this as we are about doing it - what's stopping you?
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About us
At Cox Marketing Solutions, we love the challenge of finding the perfect marketing strategies for every client. It’s our passion.
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You may need us and you may not. Are you curious? We are!