Process

5D Marketing Profitability Pathway

The Cox Marketing Solutions 5D Marketing Profitability Pathway is simple because you need results, not an overly complicated process.  We develop a pathway that starts with information gathered from you and your customers.  Then we plan, execute, and measure – with great attention to detail.  Throughout, our focus remains laser-targeted on helping you achieve your company’s goals – driving bottom line profits.

Join our clients and experience the difference your marketing can have on company profitability.

Discover

What information is available?

What motivates customer buying decisions?

Which customers are most profitable?

What are the company’s short and long-term goals?

Define

Who will we target?

How will we reach them?

How will we engage them?

How will we measure our success?

DO!

Execute the plan, paying attention to every detail.

Determine

How did our plan work?

Did our marketing drive profitability?

Did we achieve our goals?

Decide

Will we repeat our plan?

What changes will we make?

What new tactics will we try?

Do you know if your marketing investment is generating the results you need?