Process

5D Marketing Profitability Pathway

The Cox Marketing Solutions 5D Marketing Profitability Pathway is simple because you need results, not an overly complicated process.  We work on developing a pathway starting with information gathered from you and your customers, followed by detailed planning, execution, and measurement.  Our focus remains laser-targeted on helping you achieve your company’s goals.

Discover

What information is available?

What motivates customer buying decisions?

Which customers are most profitable?

Define

Who will we target?

How will we reach them?

How will we engage them?

How will we measure our success?

DO!

Execute the plan, paying attention to every detail.

Determine

How did our plan work?

Decide

Will we repeat our plan?

What changes will we make?

What new tactics will we try?

Do you know if your marketing investment is generating the results you need?