About Us

At Cox Marketing Solutions we love the challenge of finding the perfect marketing strategies to work for every client. It’s our passion.

Rita Cox has been leading marketing teams for three decades. Her marketing experience has led to a comprehensive, holistic approach that has worked for all types of organizations. From her foundation in the music industry to her recent work as a SCORE mentor, Rita’s strategic marketing approach has turned challenges into successes for many different organizations.

Rita’s marketing strategies led the growth of Saratoga Casino Hotel as it progressed from its 2004 opening to the $200 million company it became thirteen years later. She increased suite holder profitability at the Times Union Center and advertising sales revenues at Albany Broadcasting.  She improved volunteer participation and fundraising at Special Olympics New York, To Life!, and Ronald McDonald House. Her knowledge spans industries and her experiences can be applied to all sectors.

Rita is the premier marketing professional in the Capital Region, and nobody has a better understanding of the intersection of media, local issues and successful strategies to promote her cause or issue. She is a consummate professional, an experienced marketer, a great member of the team, and unflappable even under extreme pressure.

Morgan Hook

Managing Director, SKDKnickerbocker

What makes us different?


We get to know your business first. We develop an understanding of the way your business works from the inside out. Driving sales doesn’t matter if they aren’t profitable or if they create operational issues.

We understand that the marketing strategies that will work for you are different from others.  There are many opportunities to make sure your message is heard and acted upon by the customers who will increase your profitability.

Digital Marketing, Website, SEO, SEM, Social Media, Content, Television, Radio, Print, Billboards, Database Marketing, Customer Service, Loyalty Programs, Customer Experience, Public Relations, and many more.

We find the right mix for you and make it happen with profitable, measurable results.

We’ve had the privilege and pleasure of working with Rita for more than 10 years. She is ever a professional, and deeply committed to her clients. We are most impressed with her marketing experience and ability to navigate the ever-changing world of marketing.  She offers her clients strategies and solutions with ease, skill, and creativity – to put it simply, she’s a master at thinking outside the box.

Timothy and Genina D. Sheehan

Principals, Sheehan Productions

Not sure what the right plan is to market your business?

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