Companies need strategic marketing plans and tactics to help them develop profitable relationships with their customers.  The challenge is that good strategy takes time and requires experience.  Many companies don’t have or can’t afford the marketing experience they need, which means that they can hire an in-house team or look for an outside company.  Is it worth taking the time to find the right people with the right experience?  Or is the right choice an outside agency?  Here are 5 benefits of outsourcing your strategic marketing efforts:

  1. Ready to go!  When you outsource, the team you choose is ready to go from day one, giving you access to experienced professionals who can start working on your strategy immediately.
  2. Fresh Perspective It’s hard to do things differently when you’ve been doing them the same way for a long time.  An outsourced team is going to be more objective than insiders and may suggest the constructive criticism often required for meaningful change.
  3. Experience You simply can’t understate the importance of experience in marketing.  If you’re considering outsourcing as an option, you’re probably lacking the marketing expertise to take your business where it needs to go.  Outsourcing provides access to experienced teams who understand the market, who know how to leverage insights, and understand the many marketing channels and opportunities available, leaving you to focus on other priorities.
  4. Save Money and Time Hiring experienced talent can be costly, time-consuming, and impractical.  Outsourcing affords you access to a team of experts and the flexibility to scale up and down and pay only for what you need.
  5. Results  It all comes down to ROI.  Whatever your marketing strategy, the ROI has to matter.  With an outsourced team, you can and should expect the best results.  Even with the most experienced and effective internal teams, essential KPIs are missed due to conflicting internal priorities or the ROI simply doesn’t justify the investment in time or money.

Many companies are already outsourcing development, accounting, customer service, and other critical aspects of their business.  They know that by doing so, they’re saving recruiting time, training time, and the other expenses of a full-time while gaining access to experts in their respective fields.

Outsourcing your marketing strategies is a big decision.  Your marketing strategy is crucial to meeting revenue, growth, and profitability expectations.  Used intentionally, the right outsourced team will put your business on a path to success now and for years to come.